21-24 April 2009
SUNTEC Singapore International Convention & Exhibition Center, Singapore City

BPC Banking Technologies, a recognised provider of e-payment and retail banking solutions for the global financial industry, sponsored the annual international conference & expo Cards Asia which took place on 21-24 April in Singapore City.

Asia, one of the world’s most dynamic economies, is undoubtedly an ideal marketplace for card and payment trends which are skyrocketing nowadays. Feeling the pinch of the global financial turmoil, companies, involved in the sphere of e-payments, are seeking new ways to improve profitability through innovative technologies. Being Asia’s largest and most comprehensive smart card exhibition and conference, Cards Asia provides a visual demonstration of how card technologies and solutions are applied in payment, banking and transaction processing. The event is designed to open doors to both the developed and emerging markets of Asia by introducing application ideas, strategic perspectives and innovative tools aimed at effective cost management and enhanced productivity. The 2009 event provided an ideal opportunity for decision makers from key industries to align their business needs and forward-looking technological solutions.

Topics spotlighted throughout the event are as follows:

• A reality check on Asia’s cards and payments business: What is the current state of the industry, what are the challenges to expect and where are the opportunities for growth?
• Creating winning strategies for credit cards and debit cards: Keeping them profitable in difficult times
• Strengthening retail banking business in times of uncertainty
• Developing a new regulatory framework for payment cards: Advancing an improved risk management system
• Improving cards business performance through cost management
• Banking Panel: Doing business in emerging markets - the key to cards business expansion

On April 22, Rajan S. Narayan spoke on emerging e-payment trends with an emphasis on efficiency and convenience. In his speech “Capitalising on growth opportunities offered by m-payments”, Rajan S. Narayan touched upon the main aspects which have proven to be of most interest nowadays, especially in the vast and quickly growing Asian market:

• Mobile payments: The high demand, market trends and supporting technologies
• Case Study on E-purse: Why banks re-issuing the E-purse now will strike it big
• How speed, convenience and technology translate into higher revenues and greater customer loyalty

Within the conference circuit Rajan S. Narayan delivered another presentation entitled “Confronting the risk in prepaid: Winning strategies for managing prepaid risk and fraud”. The presentation with a focus on fraud prevention and risk management covered modern security mechanisms provided by SmartVista.

The BPC team was pleased to share expertise in card business and innovative payment technologies at stand 4G14, where the company presented its SmartVista Suite – an industry acclaimed set of software products, catering to every aspect of business related to cards and e-payments. Understanding the vital role of modern technologies in gaining competitive advantage in the market, BPC comes with innovative SmartVista solutions which provide a broad range of capabilities to effectively support a wide variety of value-added services such as MSP/TPP multi-banking, risk management, fraud prevention, loyalty and affinity schemes as well as m-banking, e-commerce, self-service and retail banking features.

"Cards Asia is a premium event for Industry players likes of Card Issuers, Acquirers, Processors, Solution SW Vendors, HW Vendors and Suppliers to meet and exchange knowledge and key developments in the industry. We at BPC have had good response from the delegates and visitors at the exhibition taking keen interest on SmartVista being able to provide SW solution for PrePaid cards, Mobile Payments, Contactless Solution, Credit Card Management System and Transaction processing Switch systems. The event is definitely providing BPC with one of the key platforms to highlight the benefits of SmartVista to our prospects and customers", says Rajan Narayan, Director Asia Pacific Operations, BPC.

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For more information about the event please visit:
http://www.terrapinn.com/2009/cardsasia/